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Tech Meets Chic

Era Of Smart Jewelry

The global smart jewellery market size was projected at USD 218.64 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 16.9% from 2022 to 2030. _The Grand View Research Report

The growing innovation and advanced technological integration in wearable devices have also given birth to Smart Jewellery. As wearable technology addresses the ever-changing lifestyle by introducing electronics into daily activities, the use of smart jewellery among women is at its zenith, which is a key growth driver of the industry. Smart jewellery like rings, necklaces, bracelets, and earrings are introduced to enhance health, productivity, and communication while maintaining a fashion statement. After smartwatches, smart jewellery attempts to metamorphose the lives of people with a unique concept and IoT. 

Smart jewellery – Combining Fashion & Functionality 

After dominating the wearable market, the top homegrown brands – boAt and Noise – have also established their aura in the smart ring market. Giving the tough fight to global brands like  Apple, Samsung, and Huawei’s affordable wearables, boAt launched a smart ring on August 28, 2023, with a price of Rs. 8,999, in India. Though India already had two early players in the smart ring, which are Ultrahuman and Oura, the arrival of boAt and Noise has taken consumers’ interest a notch higher. Like its competitors, boAt promises precise health and sleep tracking via its smart rings. The company is chasing fitness enthusiasts who prioritise their health. The boAt’s ring is effectively pocket-friendly with its features and price tag, making it appealing to Gen-Z and millennials. 

The global smart ring market size was valued at USD 147.1 million in 2022 and is expected to have a market size of USD 1,405.1 million by 2032 with a CAGR of 25.4%. _Data Horizon Research Report

Appealing Design 

The boAt’s Smart Ring is made using a mix of ceramic and metal, giving it both strength and style. Its round shape with black painted metal gives it an appealing look. The elegant construction makes it a fashion statement that compliments any outfit and occasion. In addition, it is lightweight, comfortable, and easy to wear, making it seamless to incorporate into your daily routine. 

State-of-the-Art Features 

Functionality, versatility, multiple sensors, and trackers are the key features of the ring. It offers a heart rate tracker, sleep tracker, body temperature sensor, and SpO2. The ring is built to resist water and sweat with a 5 ATM rating, making it easier for you to do multiple physical activities in your everyday life. Like a smartwatch, it can also count steps burned and intake calories and comes with multiple sports modes. The ring also allows you to make SOS calls during emergence, making it a highly appreciated feature. 

Touch Controls 

boAt rings are designed for single-hand use, as you can wear it as a regular ring. The ring has many touch control features, as it allows you to press, touch, and swipe controls, making it quite easy for you to use. For instance, there is a touch music control; you can control the shutter of your connected smartphone camera and capture photos using the smart ring. Controlling applications is also easy with a single swipe on the boAT’s Smart Ring. 

boAt is making Smart Ring in various sizes, ensuring that most people can try them without restricting their compatibility. Navkender Sing, associate vice president at IDC India, told TechCrunch, “Smart rings offer the same health and fitness tracking capabilities without needing an external screen or occupying a real estate like wrist or ear, making them more compact and fitting seamlessly into the user’s fashion choices, providing added convenience.” 

In the future, it is predicted that boAt may plan to introduce a ‘recharge model,’ which will allow users of smart rings to access services by paying a nominal fee at regular intervals.


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