If there is something that someone starts and ends their day with, it is social media. Platforms like Facebook, Instagram, and Twitter have almost become priorities since everything, from personal to business, is interlinked to social media. Every year, nearly 91% of marketers promote their businesses through social media, and 92% of businesses adopt social media marketing campaigns to grow their businesses.
Considering the dramatic demands of social media strategies over the last few years, we bring the technology predictions that will take over 2023. Let’s see which social media marketing strategies will help you to keep ahead.
1. More brands will hire social media managers per platform
More brands will realise the importance of social media, and their social media team can’t also be a PR team, copywriters, content creators, and everything in between. They should hire an expert if they expect great benefits in their business through their social media platforms. However, this might increase costs a bit but prove profitable.
2. Unexpected collaborations between brands and creators
This year, 2023, it is anticipated that much more creative and unexpected collaborations between companies, celebrities and influencers are expected. So far, brands have tried to reach the audience directly through social media platforms, but now you can see a change.
3. Twitter may ask for a subscription
Elon Musk has a lot in mind with Twitter as he has already brought so many changes to the world’s biggest microblogging platform. You can expect Twitter to ask for a subscription in the year(s) ahead. It will help the company to make revenue. Experts predict that he will probably come up with advanced Twitter Analytics with a monthly fee. Also, a better display option for professionals.
4. Clubhouse will disappear, and social audio will get more niche
Every now and then, social media platforms come with new changes for a better user experience. Snapchat did it with disappearing messages, TikTok did it with short videos, and Clubhouse did it with social audio. Clubhouse is now competing against the new wave of copycat audio-based platforms.
5. More AI-generated content and accompanying tools to track it
2022 ended with ChatGPT. People are instantly hooked to the tool and its potential applications to manage and write emails and tweets and to do more creative work. The CEO of BetterwithBenji predicts that ChatGPT will generate social media after being trained in a company’s brand persona.
6. Business will be more focused on reels
Instagram is beating TikTok in terms of reels, and it is a new way to get in front of new eyeballs on the platform in less time. So if you want to promote your brand or product, reels are the best way to reach the right audience. Just make sure you have created it innovatively and used enough relevant hashtags.
7. LinkedIn will be much more than just jobs
You would have only known LinkedIn as a job recruiter, but it will be much more than this. From promoting the brand to posting videos and posts, LinkedIn is more personal than it used to be. Some people use it to find the dates. Why? Has LinkedIn changed the algorithms? Or has something erased the boundaries between personal and professional lives? This is because LinkedIn remains high, along with engagement rates.
These days, social media is the biggest platform to promote your brand or to become famous. We can expect these social media strategies this year to make a mark. Do you have something in mind, or have you observed something that can be trending in 2023? If yes, let us know.
