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How to Tag Products on Instagram to Attract More Customers

We all know Instagram is a powerful social media platform. But the power of Instagram escalates when you start implementing the Instagram strategies. If you’re an e-commerce business, you already know how to tag products on Instagram to attract more customers. Stress not if you’re a startup and looking for effective strategies to grow your business and generate more leads. In this simple guide, you’ll learn everything about Instagram product tags and how they help in increasing product visibility. 

Let’s start!

What are Instagram Product Tags & Why Businesses Need Them?

Product tags are a new feature of Instagram that allows anyone to view the photo directly from the website with just a few clicks. Since Instagram doesn’t allow clickable links in their caption, it is a great way to get more website traffic and let the customers purchase with minimum effort. Wondering how to tag products on Instagram. Don’t worry, we’ve got all details. Before it, know why businesses need to tag their products.

People always choose the convenient route to buy products and Instagram tags allow users to buy a product with minimum clicks. Therefore it increases the chances to promote your product among 80% of daily active users who follow business accounts.

Also, Instagram has added various features such as mirror-type images, stories highlight, gift cards, etc to promote the businesses online efficiently.

Now, you must be excited to use Instagram Product tags to your Instagram business account. Without beating around the bush, let’s learn how to tag products on Instagram to attract more customers.

How to tag Product on Instagram?

Before starting tagging products on Instagram, make sure the Instagram account is connected to the Facebook catalog and your account has been reviewed. Now you can add a post with a shoppable tag in just a few steps. 

Step 1. Upload Your Product Image

Start by creating a new post, as you generally do. Choose a photo, tap on the screen to use a filter if you want, then select ‘Tag Products’ available just below you write a caption. 

Step 2. Tag Your Products

Tagging a product from your catalog is just similar to tagging a person from the list of followers. It will allow you to tag up to 5 products on a single image post, or you can tag a maximum 20 if you select multiple images at a time. 

Tip – We would recommend you to post a few images and tag upto 5-6 products to increase the chances of people visiting your website.

Step 3. Congratulations! You Have Created Your Tag

Once you select the products to tag in your photos, hit the publish button and your post will be published successfully. 

Things to Know

#1. When you have created the first shoppable post in your feeds, a ‘Shop’ button will appear on your Instagram business profile right beneath the story highlights option. From there, your followers can easily reach your products that will ultimately increase your website traffic and boost revenue. 

#2. This option is not limited to new posts only. You can go to your Instagram’s old posts and add shoppable tags to them. If someone comes across your product-based post and decides to purchase, they can easily access the website to learn. Though Instagram still has a conversion rate of 1.85 percent and it will certainly increase with this new feature. .

#3. If you’ve not updated your Instagram account yet, update it now. Because Instagram recently added a new feature – topic channels – to its explore page. When you tap into the Explore page, you’ll see a row of products to choose from on the top of the page. 

#4. These tips are just simple and must be followed if you’re looking for business growth. Here are a few best practices to follow when you tag products on Instagram to get more sales. 

  • Add More & Relevant Hashtags

The hashtag is the best option to search unlimited images. When you add the right and relevant hashtag to your product, it can improve the visibility of your product in front of the potential customer. If you don’t know how to find the best hashtag for Instagram, learn now!

  • Don’t forget to add a product description

Once your follower taps on the product tag, they will read the description of the product to know more details about the products. 

  • Bring Life to your Product

Customers are always attracted to images that are bright and stylish. Instagram has various features to make your images more impressive. Otherwise, try some hacks to make your photoshoot unique.

  • Use Catchy Captions

Besides learning how to tag products on Instagram you should also focus on writing impressive captions to attract more customers. Your caption must be well-written and informative.

  • Utilize Instagram Insights

Figuring out how your posts are performing will help you tweak your strategies according to your customers’ demands. 

Instagram is the most effective way to attract more visitors and convert them into potential customers. To make the most benefits out of it, you need to know the best strategies and how to use them. If you’re running a small online business, stay connected with us because we always bring the latest social media strategies that help in business growth.


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