Facebook remains the most popular social media platform across the globe, with over 3 billion monthly active users, as per DemandSage. This gives business owners a huge market to use Facebook ads, promote their products, and grow in this challenging market. However, Facebook advertising has greatly evolved over the years. At present, just putting up ads wonβt do any good. Business owners must know how to advertise on Facebook efficiently. Worry not; we are here with a detailed write-up to help you utilise Facebook ads to their full potential.Β
How Much Does Facebook Advertising Cost?
First of all, you need to learn how much it costs to advertise on Facebook. The cost will differ depending on the audience you are targeting, ad placement, campaign duration, competitiveness of the industry, time of year, etc. Placing ads next to a narrower audience costs more. Similarly, advertising in highly competitive industries costs more because leads are much more valuable.Β
Types Of Facebook Ads
To perfectly employ Facebook advertising, you need to learn the different types of Facebook ads. This will help you choose the right type of ad depending on your campaign and targeted audience. Here are the different types of ads you can find on Facebook.Β
- Image
- Video
- Stories
- Messenger
- Carousel
- Slideshow
- Collection
- Playables
Advertising With Facebook Ads Manager
You can use Facebook Ads Manager to advertise on the platform, promote your products or services and leverage its advantages for businesses. Follow the steps mentioned below to advertise on the platform effectively.
1- Start Creating An Ad
Log into your Facebook account and go to the menu. From there enter the FB ads manager, click the green Create button, and start creating an ad.Β
2- Choose Your Campaign Objectives
Facebook will ask you to select your campaign from 6 options: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. Choose the option that best serves your campaign goal.
3- Define Your Campaign Settings
On the next page, you will name your campaign and fill out the campaign details. If you want to use an A/B split test in your campaign, press the Create A/B test button.Β
4- Set Your Budget
Now click the Ad Set button and decide the campaign budget on Facebook Ads Manager. You can choose from a daily budget and a lifetime budget. The daily budget runs your ads throughout the day, and a lifetime offers this service for the specified time limit. You can also make some changes in the budget if you want to increase expenses at certain high-traffic times.Β
5- Target Your Audience
Targeting your audience is a crucial step. Fill in the details like age, location, and language and let Facebook find the right audience for you.Β
6- Decide Where Facebook Ads Will Appear
Now, you need to decide on Facebook ad placement. For this, you can choose Advantages+Placements for the automatic process. Or you can go with manual options where you will need to decide on the device β mobile, desktop, or both, Platform β Facebook, Instagram, Audience Network, or Messenger, Placements β feeds, reels, search, messages, in-stream, etc.
7- Choose The Ad format
Finally, you need to select the ad format, which will differ depending on your campaign objectives. Follow the design recommendations the Facebook ads manager offers, use the preview tool and finally, click the green Publish button to launch the ad.Β
Unlocking The Power Of Facebook Ads
Advertising on Facebook is crucial to growing your business in the modern era. The steps mentioned above will help you successfully place ads using FB ads manager and promote your business. Remember that the key to successful advertising on Facebook is continuously trying different ad formats and optimising your content according to customer preferences.
