You must have heard of WhatsApp. But do you know what WhatsApp marketing is? People generally use WhatsApp to interact with their friends and loved ones, but this platform can also be used to grow business via effective marketing strategies. It offers a personal and direct line to connect with customers so that business owners like yourselves can grow their company. In today’s blog, we will talk about WhatsApp marketing practices and how to execute them. So stay tuned till the end of this insightful blog.
What Is WhatsApp Marketing?
WhatsApp marketing is using this platform to interact with customers and market one’s product or services. This strategy involves sharing promotional messages, providing customer services, executing translations, etc., all in a WhatsApp environment. It started in 2018 with the launch of WhatsApp Business. There are several companies, such as Wati, Infobip, and Interakt, that provide excellent WhatsApp marketing services.
Best Practices For WhatsApp Marketing
If you wish to run a WhatsApp campaign to scale up your business, you need to incorporate some practices.
1. Define Target Audience
During the campaign, you can use WhatsApp for advertising your products or services and attract customers. But who you want to attract is the first question. Defining your targeted audience will help you determine this and allow you to develop a strategy accordingly, which is crucial for every business to grow.
2. Provide Value
Anyone wishing to make their WhatsApp marketing successful must provide value in their messages and shared materials. By providing value, we mean, you need to ensure your message is one that makes customers glad that they got it. It could be a special discount offer, helpful info, or a good deal. Your goal should be to engage them and compel them to return for more.
3. Personalise Messages
Everybody wants their business to stand out from the crowd and attract customers. Personalisation is the key to that. Customise your messages depending on customers so they sound like one-on-one conversations. This will improve customer engagement in no time and will improve WhatsApp marketing.
4. Utilise Visuals
“Use a picture. It’s worth a thousand words.” Tess Flanders
A still image can evoke a thousand thoughts. You should utilise visuals in your messages. Visuals will instantly grab customer’s attention and convey your idea more impactfully. You can use videos, infographics, or images in your messages to make your WhatsApp campaign impactful.
5. Track Progress
Once you get started with WhatsApp marketing, how do you know if something is wrong? Tracking progress will help you in this; you can utilise analytics tools and monitor CTR, conversion, etc. Tracking your progress will also help you determine and work on your pain points.
Steps To Execute WhatsApp Marketing Strategy
You have learned about the practices to make your WhatsApp campaign effective. But how to execute a WhatsApp campaign? Follow the steps below for that.
1. Capture Attention
The first step is capturing attention and spreading awareness. To do this, you can launch a click-to-WhatsApp on Instagram and Facebook or use special WhatsApp links. Both bring customers who click on them to your platform so you can talk to them and offer your services.
2. Engage Potential Customers
The next step is to engage potential customers. Send promotional messages containing offers, discounts, promotions, etc. Utilise compelling visuals so that customers are instantly attracted and explore your whole message. WhatsApp marketing services can help you create compelling visuals according to your messages and take your campaign one step further.
3. Retarget Campaigns
Retarget the customers who have interacted with you before, whether they are interested in your offers or not. Send them messages and pitch your offerings again. You can use this method during festival seasons. Also, set up automatic alerts and reminders to automatically send messages for order confirmation, delivery completion, etc.
4. Generate Sales
Finally, when customers interact with you, answer their questions and clear their doubts about your products or services. This will help you give them a good experience and help generate sales and make your WhatsApp marketing successful. You can also utilise quick reply buttons to make your interaction with customers much smoother.
5. Retain The Customer
For any business, retaining a customer is necessary to thrive in the market. So, you need to retain your customers, but how will that happen? It’s possible if you are available to answer their questions 24/7. However, no human can do that, so you can utilise the WhatsApp chatbot. This will respond to customers day and night for you so they don’t get disappointed. Personalising messages is also a great idea to retain customers.
Give Your Business A Boost With WhatsApp Marketing
WhatsApp is great for businesses, whether in the initial stage or fully grown. You can opt for WhatsApp marketing services to leverage your expertise and make your business thrive with less effort. Follow Smartphonecrunch for more informative blogs.
FAQs
1. How do you use WhatsApp to advertise products?
Start with the advertising option and add a photo of the product> press next> add set up daily budget, duration and audience > select a payment method > Review your ad > tap on create the ad.
2. How effective is WhatsApp marketing?
WhatsApp is used globally, so it provides a vast market to find potential customers and is pretty effective.
3. Can I segment my audience on WhatsApp?
WhatsApp doesn’t have any built-in feature for audience segmentation; however, you can organise contacts and list them based on interest, purchase history, location, etc.
4. How much for WhatsApp marketing?
The basic WhatsApp business app is free, so it won’t cost anything for your marketing campaign. However, if you opt for WhatsApp Business API that can cost you different amounts based on your business type, conversation frequency etc.
