Social media has become a platform that is vital for businesses and individuals to promote their products and services. It offers various content formats and strategies to grow your business online. One of them is social media video content strategy. Over the past few years, video content has gained immense popularity on social media, especially mobile devices. Video content is a vital strategy to improve social media engagement as it creates a relationship between brands and their customers.
According to a report by Social Media Today, 86% of online marketers use video content strategy to attract customers across social media platforms like Instagram, Facebook, YouTube, etc. Whether you are an individual content creator or a business looking to improve your social media engagement, here are the steps to creating a strong social media video content strategy.
1. Define Your Objectives and Audience
Before uploading your videos on social media, develop a proper social media video content strategy to clearly identify your goals and target audience. What specific outcomes are you aiming for with your social media videos? Whether it’s improving brand awareness, driving website traffic, or increasing sales, clearly understanding your objectives is essential. Moreover, you should clearly mention your target audience. Who they are, what they are interested in, and what challenges they face. It can be done by conducting thorough audience research to gain valuable insights that will help you make a good social media video content strategy.
2. Carefully Select the Optimal Platforms
Not all social media platforms have the same user interface, and each offers its own unique audience demographics and content formats. Instagram and Facebook have some similarities in terms of usage. However, for other platforms like TikTok, YouTube, LinkedIn, or Twitter, you must create a social media video content strategy according to your target audience’s requirements.
3. Generate Engaging Content Concepts
The crux of a successful social media video content strategy is the ability to captivate and feel a connection with your audience. Create video content that aligns with your brand identity while keeping in mind the interests and preferences of your target demographic. Search for the type of content that is trending, what people mostly watch, what other similar brands are doing, and how you can offer something better to the audience. Adopt techniques such as storytelling, humour, tutorials, or behind-the-scenes glimpses to make your videos stand out from the crowd.
4. Keep Your Videos Short and Crisp
For Instagram reels and Facebook videos, the first 10 seconds of the video decide whether viewers will keep watching or scroll to the next. So, you must always keep your videos between 10-40 seconds or a maximum of 60 seconds to increase your watch time. However, for platforms like YouTube aim to engage viewers within the first 60 seconds of the video. You can start by asking questions to the audience and then begin your video so viewers watch your video till the end to get the answer.
5. Maintain Brand Consistency Across Platforms
Consistency is the key to effective brand-building across social media platforms. Ensure that your social media video content strategy consistently reflects your brand’s visual identity, tone of voice, and messaging guidelines. You must use consistent colour schemes, fonts, and logos across all your social media platforms. Maintaining proper consistency across all the social media platforms will allow your target audience to easily recognize your brand whenever and wherever they see your logo or tagline.
6. Strategize Your Content Calendar
Remember to include a content calendar in your social media video content strategy. It will help you maintain a consistent posting schedule. Look for different content themes, formats, and topics to keep your audience engaged and informed. Keep yourself updated with seasonal trends, holidays, industry events, etc, to bring variety to your video content strategy. Making videos according to seasonal events and festivals is a great way to convert viewers into your target audience.
7. Invest in High-Quality Production
Investing in high-quality production can highly impact your social media video content strategy. You must pay attention to lighting, audio quality, framing, and editing to ensure that your videos are visually appealing. You can try diverse shooting techniques, video formats, and editing styles to bring variety to your videos. However, we advise you to shoot your videos in natural light, such as during sunrise or sunset.
8. Promote Meaningful Audience Engagement
Remember, social media is a two-way street where communication with your target audience plays a vital role. Respond promptly to comments, messages, and mentions to promote a sense of community engagement and dialogue with your followers. Moreover, you can also host Q&A sessions, polls, or contests to maximize your reach and promote your videos through word-of-mouth publicity.
9. Use Trending Audio
Music plays a very important role in the success of your videos, especially on Instagram and Facebook. It grabs people’s attention and develops a connection with the audience. While developing a social media video content strategy, compile all the trending audios and songs and try to sync your videos with that particular sound. However, there are some audio you cannot use in your videos due to copyright issues. So, it’s better to seek permission from the original creator before using such audio in your reels or videos.
10. Follow The Trends
Last but not least, always keep yourself updated with the latest digital marketing and social media trends. The more you follow the trends, the more you will gain in this industry, and that will ultimately help you grow on social media platforms. You must also practice video shooting and editing to make your videos more appealing and suitable for different social media platforms.
Developing a comprehensive social media video content strategy demands careful planning, creativity, and adaptability. By defining clear objectives, understanding your audience, and utilizing the strength of different social media platforms, you can make compelling videos that resonate deeply with your target audience.
