Elevate Your Business With Top Social Media Apps

Social media apps have evolved into powerful tools for businesses, offering more than just entertainment. They have become essential for reaching and engaging with target audiences in ways never possible before. For business owners like yourself, selecting the right app to achieve your goals is now crucial. However, with hundreds of social media apps available, choosing the best one can be daunting and confusing.

To save time and ensure maximum growth, we have curated a list of top social media apps and provided strategies for leveraging these platforms effectively.

Instagram  #Best For Business Growth

Instagram (IG) is one of the widely used apps with a diverse user base. As of March 2024, there are approximately 2 billion monthly active users and out of 5.6 billion mobile users worldwide, 35.71% of people use IG monthly! This user base is enough to give a significant boost to any business, whether you own a local bookshop, e-commerce store, landscape business, etc. To make the most out of this app, follow the below strategy:

• Create your IG business account.
• Choose the type of content you want to publish on Instagram, such as memes, reels, etc.
• In your content, be relatable, not salesy.
• Engage with followers.
• Use hashtags to maximise your reach.
• Be consistent. 

X (Now Twitter) #Best For Building Online Presence

Another social media app that business owners can use is “X”. X has a total user base of 550 million and a daily active user base of 250 million. X is one of the best social media apps for building an online presence because of its real-time nature and analytical tools, which allow users to analyse their tweets’ performance. Let’s look at the best practices to follow for building a strong profile on X:

• Set up a Business X account.
• Incorporate hashtags in your content.
• Start using polls, photos and GIFs to make your tweets more interactive.
• Live tweets can help you make your topic trend.
• Host and participate in X chats.   

Facebook #Best For Using Groups For Success

Facebook is one of the oldest social media apps, with a monthly active user base of 3 billion people. The app is estimated to reach 75% of the world’s population by 2027! As of March 2023, 1.8 billion users used Facebook groups every month. You might find getting organic growth on Facebook difficult, but the situation changes with Facebook groups. Facebook groups can help you build long-lasting relationships with customers, increase your organic reach, and provide insight into valuable market research data. Here are a few steps you can take to leverage Facebook groups for maximum utility:

• Create a Facebook group with an engaging name.
• Set a clear code of conduct in the group.
• Post heart-warming welcome messages and announcements.
• Interact with the members of the groups.
• To ensure that your group is bot-free, set a few entry questions for the group. 
• Offer high-quality and creative content in your group. 

Youtube #Best For Building A Thriving Channel

YouTube is one of the most popular social media apps, with more than 1 billion hours of videos watched daily. However, you shouldn’t upload random videos to YouTube. Over time, the competition has changed quite a lot, and using the platform without a proper strategy will be a bad idea. Here are a few tips that you can incorporate into your strategy for maximising your reach.  

• Incorporate SEO strategies such as (Keywords, Tags etc.).
• Pick a niche and brand.
• Use HD thumbnails, good descriptions, etc, to optimise your channel.
• Stay consistent with your posting.
• Monitor channel analytics and revamp strategy accordingly.
• Use YouTube Live, shorts and the community tab to maximise your reach. 

LinkedIn #Best For Professional Networking Online

LinkedIn is one of the revolutionary social media apps that has changed how people build networks today. Earlier, you needed to rely on in-person networking events to connect with critical people, but this is no longer true. As of February 2024, LinkedIn has a user base of 930 million people around the globe and serves as the best bridge between you and your next potential investor. Here are the best tips that you can follow to grow your strategic network on LinkedIn;

• Optimise your LinkedIn profile with a good headline, engaging profile summary, etc.
• Send personalised connection requests on LinkedIn. 
• Interact with your connections on LinkedIn.
• Consistently post engaging requests.
• Join groups to grow your network. 

Snapchat #Best For Reaching Gen Z

Connecting and selling your products to Gen Z is not an easy task. Gen Z is a diverse and complex group of individuals who are driven by technology. To reach out to them, it is important that you use trending social media apps and incorporate effective online marketing strategies that will relate to them. Here are a few strategies that you can follow to reach out to them effectively: 

• Create honest and socially responsible content. 
• Try to reflect their culture in your content.
• Create custom filters.
• Consider using Snapchat lens AR experience for advertising
• Leverage the utility of Snapchat spotlight. 

Pinterest #Best For Visual Marketing

Pinterest is one of the most used social media apps by shoppers who are looking for inspiration or a new product. It has a monthly active user base of 460 million people and is optimised to promote products and articles. Here are a few steps that you can follow to leverage Pinterest to maximise your reach:

• Set up your business Pinterest account.
• Make sure the profile you have built is as per Pinterest SEO.
• Decide the type and theme of your content. 
• Engage with your community members more often.
• Schedule fresh pins and measure what works for you. 

From Likes to Leads: Drive Business Growth

We’ve explored some of the most trending social media apps and their best use cases to guide you towards success. However, this list is just the beginning. Stay tuned with Smartphone Crunch for more insightful updates and strategies to leverage the power of social media to transform your business. Keep innovating, connecting, and thriving in the dynamic world of digital marketing.

Frequently Asked Questions

Which social media apps are most popular for business?

Facebook, Instagram, and LinkedIn are the most popular social media apps for business. 

Which social media pays the most?

Titok is the highest-paying social media app, followed by YouTube. 

What social media apps do CEOs use most?

CEOs mostly use LinkedIn.

What social media is owned by Google?

Google owns one of the biggest video creation platforms, YouTube. 

Is Instagram useful for business?

Yes, Instagram is one of the most useful apps for businesses that can help them grow sales.