The South Korean smartphone tycoon Samsung is eying the 40% share in the Indian 5G smartphone market. Samsung has a variety of 5-G enabled devices that range between 10k to 1 lakh rupees in the Indian market. These devices have provided the top position to the company making it one of the most used smartphone companies among Indian users.
Samsung has recently indicated that they are expecting to expand in the 5G market in India by providing 5G smartphones between 20k to 45k. This would affect its competitors as Samsung is coming up with 5G phones that are affordable and these devices are based on users’ perspectives to provide the best results.
Aditya Babbar, Senior Director and Head of Marketing at Samsung India said, “We are focusing on providing an improved overall experience rather than focusing on some aspects like hardware specifications. Right from helping buyers with easy financing options to providing extended software updates, we will be providing a differentiated experience.”
Keeping the focus on Samsung 5G smartphones the main perspective of the company is to provide a phone that would last in the market until the 5G connectivity is available in the country. These new phones are here to stay in the market as the prices are affordable with Samsung security and android upgrades.
The new Samsung 5G mobile phone is estimated to be better than the current versions at an affordable price. Some expected features are stylish and durable design, new colors, the latest galaxy innovation, a 5nm chipset, improved camera quality, gaming, and privacy experience. The new segment would be available in the market by the end of 2022 ranging from 20,000 to 45,000 rupees, making the company share 40% of revenue from the 5G smartphones market in India.